THE BRAND MEANING OF IF??Literally, IF??is a hypothesis. It is a hypothesis for individual and the world, including exploration and pursuit of all the possibilities.THE DESIGN CONCEPT OF IF??Being based on respect for human nature and recognition of value of life, their design uses new methods to spread jewelries to a new cultural realm creatively. Through design, they seek for poetic and free ambit to show a magic world beyond our experiences. The kernel of its design is always originality.THE BRAND DEMAND OF IF??To wear ??ssibility??n the body.THE BRAND INTERPRETATION OF IF??The jewelry can be also very philosophical.The jewelry is a medium to express themselves awareness and taste. We are not only to seeking for the design in form, but also raising these concepts from the design respect to spirit and attitude respect. The people who wear this kind of jewelry can get the experience of aesthetics on cultural and spirit level. In the meantime, it is understood that the jewelry can be also very philosophical. We are designing a kind of new and modern jewelries, which are different from the luxurious noble jewelries and non-individuated abominable ornaments. Our design team makes jewelries as form of artistic expression to express taste, style and culture, which can inspire potential temperament and spirit demand of modern human beings. IF??is an independent and faddish jewelry brand centering on the concept of originality. The jewelries we designed are not only the expression of visual form, but also the revelation of spirit and value. They express the attitude and position towards life, seeking for the poetic and free ambit. They are created and designed for the people who seeking for this kind of spirit.
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THE BRAND MEANING OF IF??Literally, IF??is a hypothesis. It is a hypothesis for individual and the world, including exploration and pursuit of all the possibilities.THE DESIGN CONCEPT OF IF??Being based on respect for human nature and recognition of value of life, their design uses new methods to spread jewelries to a new cultural realm creatively. Through design, they seek for poetic and free ambit to show a magic world beyond our experiences. The kernel of its design is always originality.THE BRAND DEMAND OF IF??To wear ??ssibility??n the body.THE BRAND INTERPRETATION OF IF??The jewelry can be also very philosophical.The jewelry is a medium to express themselves awareness and taste. We are not only to seeking for the design in form, but also raising these concepts from the design respect to spirit and attitude respect. The people who wear this kind of jewelry can get the experience of aesthetics on cultural and spirit level. In the meantime, it is understood that the jewelry can be also very philosophical. We are designing a kind of new and modern jewelries, which are different from the luxurious noble jewelries and non-individuated abominable ornaments. Our design team makes jewelries as form of artistic expression to express taste, style and culture, which can inspire potential temperament and spirit demand of modern human beings. IF??is an independent and faddish jewelry brand centering on the concept of originality. The jewelries we designed are not only the expression of visual form, but also the revelation of spirit and value. They express the attitude and position towards life, seeking for the poetic and free ambit. They are created and designed for the people who seeking for this kind of spirit.