
THE BRAND MEANING OF IF??Literally, IF??is a hypothesis. It is a hypothesis for individual and the world, including exploration and pursuit of all the possibilities.THE DESIGN CONCEPT OF IF??Being based on respect for human nature and recognition of value of life, their design uses new methods to spread jewelries to a new cultural realm creatively. Through design, they seek for poetic and free ambit to show a magic world beyond our experiences. The kernel of its design is always originality.THE BRAND DEMAND OF IF??To wear ??ssibility??n the body.THE BRAND INTERPRETATION OF IF??The jewelry can be also very philosophical.The jewelry is a medium to express themselves awareness and taste. We are not only to seeking for the design in form, but also raising these concepts from the design respect to spirit and attitude respect. The people who wear this kind of jewelry can get the experience of aesthetics on cultural and spirit level. In the meantime, it is understood that the jewelry can b... [
Details]